Because the goal of theBe ɫplatform is to present a single, cohesive message to our internal and external audiences, it is important that all departments, schools, programs, organizations and centers affiliated with CU ɫ work together to abide by the design guidelines of the platform. Below are correct and incorrectdesign componets to keep in mind when creating a project.
Logo Guidelines:
Do:Lock up the CUɫ logo below the tagline.Use artwork provided rather than reproducing ityourself.
ٴDz’t:Lock up the CUɫ logo on top of the tagline.Use artwork provided rather than reproducing ityourself.
Do:Set the tagline in initial caps.Use artwork provided rather than reproducing the tagline yourself.
ٴDz’t:Set the wordmark in all caps.Use artwork provided rather than reproducing the tagline yourself.
Do:Right align the specific unitwith the bottom right of the "r" in Be ɫ.
ٴDz’t:Center align the wordmark lockups.
Do:Use lowercase letters for the second word in the "Be" statement.
ٴDz’t:Use uppercase letters for the second word in the "Be" statement.